Cart abandonment occurs when a customer puts an item in the shopping cart and leaves the store before buying it or making a purchase. When customers leave the website without making a purchase or buying an item, it is the worst-case scenario for an online store.
If the cart abandonment rate is high, there is some issue with the checkout process. Tracking metrics is required in such cases to gain the potential lost revenue and facilitate conversions.
The increasing cart abandonment rate is not a good sign for your business. Here are a few steps to follow to help customers complete their purchases.
1. Clear Free Shipping Policy
The shipping fee has a huge psychological impact when customers are in the checkout process. Have a clear shipping policy and ensure you have it clearly written on your website. Your customers should know about it.
Being transparent in shipping is important. This will educate the customers about the qualifying criteria for free shipping and reduce cart abandonment in the future.
2. The facility of multiple payment options
It is a successful practice to offer multiple payment options in your e-commerce store because customers generally leave the cart because they lack enough payment options.
If required, you can even use third-party payment processors. You will always have the option of more than one payment solution, as customers feel safe using the payment method they use most frequently.
These options include Google Pay, Phone Pe, Amazon Pay, Stripe, Apple Pay, PayPal, or Square. If possible, provide COD (Cash on Delivery) as well.
3. Allow guest checkout
Guest accounts will allow online customers to go through the checkout process faster. You can, later on, ask the customers to create an account for more promotions after they complete the purchase. It will be a win-win situation for you and your customers.
Guests’ checkout will lessen the friction for buyers who want to purchase on your website, reducing shopping cart abandonment by a good margin.
4. Use Thumbnails in the shopping cart
Customers always want to see what they are buying during the checkout process. Therefore, it is crucial to have a thumbnail of the products they buy. This will prevent them from getting distracted during the checkout process.
Although it is impossible to stop cart abandonment 100%, e-commerce stores can do a lot to reduce it. Shoplazza is working to remove these issues for e-commerce stores and helping expand the great online business. They also provide dropshipping services with the collaboration of DropWinning.
Even after a smooth checkout process, a few customers do not complete the purchase. In such a case, emails and push notifications work best. Overcome customer objections by ensuring a smooth checkout process and decreasing cart abandonment!
(Contributed by Sunita Negi & Hermes Fang)