Image default

Using H Tags & Improving SEO Ranking

When you start building your SEO strategy, you’ll quickly realize how much you need to do to keep your website well optimized. There are internal and external links, keywords, sitemaps, and the list goes on and on.

Although eCommerce website builders like Shoplazza provide advanced SEO features, people are still easy to get confused about how to take advantage of it.

In this article, we’re going to help you out with one of the most critical aspects – H tags. But what are they, and how can you use them to improve your SEO? Continue reading to find out.


What Are H Tags? 

H tags (also known as heading tags) are HTML elements that help search engines separate headings from your text. They usually look something like this:< h1>.

However, there’s more than one of them. In addition to H1 tags, there are also H2, H3, H4, H5, and H6 tags to help separate the titles from subheadings.


How Do H Tags Affect Your SEO?

Now that you understand what H tags are, you might be scratching your head and wondering how they could help you in SEO.

The most crucial part is that search engines use it to help crawl through your content. That helps give search engines more accurate results, which is why you’ll rank higher. However, that’s not where the benefits end, as it also helps with:

  • Making Your Content Easy to Read: While it doesn’t directly affect your SEO, it helps your audience stay longer on your site instead of bouncing off. And since people don’t bounce from your site, Google deems it a quality site, allowing you to rank higher!
  • Aiding Access to the Featured Snippet: A Featured Snippet is a small part of an article that aims to answer the question you’re searching for. And for you to get it, you need to work on your heading tags.


3 Best Practices for H Tag SEO

Now that you know the definition of H tags and how they affect your SEO, it’s time to give you three practical tips to start improving your SEO today. Each one is easy to implement; it shouldn’t take too much of your time.

Tip #1 – Add Relevant Keywords to Your H Tags

First, you should always try to add as many relevant keywords as possible to your headings. That’s the way Google and other search engines understand the content you’re providing.

However, when you do, ensure the keywords are implemented seamlessly and aren’t out of context. If not, you’ll make your content harder to read, giving your visitors a worse experience and affecting your SEO score sooner or later.

Tip #2 – Use Only One H1 Tag

When using heading tags, you should be careful with the H1 tags. That’s because, on every page, there should only be one H1 tag. They are intended to be used as titles.

So whenever you’re writing blog posts for your dropshipping store, use the H1 tag only for the title, and then use other heading tags such as H2 and H3!

Tip #3 – Length of Your Headings

While it’s not too big of a factor, the length of your headings has little impact on your SEO. If your heading is too long, the title will be cut, which could decrease your click-through rate. Make sure your H1 tag isn’t longer than 70 characters.


(Contributed by Andreas Ojala & Hermes Fang)