Fast shipping strategies are becoming popular across the globe. eBay and Amazon Prime are a few stores that provide free and fast delivery. You can prevent price wars and maintain profit margins by competing with convenient shipping and service. However, these fast shipping strategies are not popular among e-commerce store owners, despite increasing demand from customers.
Delivery cost and speed are the two primary reasons for cart abandonment. This means you might lose a lot of customers if your shipping is slow and expensive. Fast shipping helps to increase your visibility, increase conversions, and attract more customers.
How can you make shipping fast in your multi-channel e-commerce store while avoiding a loss? This guide describes everything you need to know about fast shipping.
All dropshipping business owners offering fast and free shipping are seeing tremendous returns. Note that the kind of free shipping strategy you want to employ has to favor you and your customers. There are four major fast shipping strategies for multi-channel e-commerce stores, each with pros and cons.
1. Single-channel Fulfillment Strategy
To make shipping much faster, you should start with just one of your sales channels. At the same time, you must maintain the usual practices and shipping speeds on your other sales channels.
The good part about it is that anyone can use it, whether you’re new or you’ve been in the e-commerce business for a while.
2. In-House Multi-Channel Fulfillment Strategy
Online vendors with experience prefer to handle the fast shipping orders themselves, using their warehouse, staff, and shipping carriers for all multi-channel orders. Low-volume sellers with reasonable growth aspirations are excellent candidates for an in-house multi-channel rapid shipping strategy. Experienced online sellers with a fulfillment network and operations are also good candidates.
3. Split Fulfillment Strategy
Multi-channel merchants can utilize a fulfillment strategy that combines FBA, internal fulfillment, and external fulfillment partners to accomplish fast shipment. For companies that already use a variety of fulfillment strategies and prefer to keep their fulfillment separate for each channel, a split fulfillment strategy works well.
4. Outsourced Multi-Channel Fulfillment Strategy
Online retailers who want to offer multi-channel rapid shipping but cannot do so internally can outsource order processing to a multi-channel fulfillment company. Use Deliverr’s cost calculator to know how much you’ll pay for outsourced fulfillment.
Seasonal volume or high-volume multi-channel sellers and those that intend to grow or extend to other channels should use an outsourced fulfillment approach.
Aside from your customers benefiting from fast shipping, it increases your e-commerce store conversion rate and visibility. Fast shipping reduces competition and increases shopping carts. The good thing is that you don’t have to do it yourself. Shoplazza has various shipping fulfillment strategies you can choose from. Sign up and check out which one works best for you.
(Contributed by Ayotomiwa Omotosho & Hermes Fang)